Skip to main content

Gameplan

Background​

Pelican Peak Petroleum is looking to establish a stronger digital presence that accurately reflects the scale, professionalism, and enterprise-level capabilities of their operations.

The current initiative focuses on creating a cohesive website and marketing foundation that:

  • Builds immediate trust with partners and stakeholders
  • Clearly communicates services and operational reach
  • Positions the company for long-term growth and visibility

This documentation outlines the structured approach we take to ensure the final result is not only visually strong, but strategically aligned with business goals.

What this documentation contains​

This document serves as a complete roadmap for the project, including:

  • Website structure, design direction, and functionality recommendations
  • Marketing and branding foundations
  • Investment breakdown and deliverables
  • Strategic considerations for long-term scalability

Each section is designed to give clarity, reduce uncertainty, and ensure alignment before development begins.

Current & Next Steps​

Below is the outlined process we follow to move from initial discussion to a fully approved and ready-to-build project scope.

1. Discovery Meeting (Completed)​

A high-level kickoff to understand business goals, services, target audience, and overall vision.
This ensures we are aligned on expectations from the very beginning.

2. Create “Discovery Solutions” Document (Completed)​

We take insights from the discovery meeting and translate them into a structured plan.
This includes initial recommendations, direction, and identified opportunities.

3. Client Review the Documentation (Currently Here)​

The client reviews the proposed direction and provides feedback.
This step ensures accuracy and alignment before moving forward.

4. Company Branding Questionnaire (Up Next)​

A focused input phase where we gather details about branding preferences, tone, and positioning.
This helps guide design and messaging decisions.

5. Website Pages, Features, & Components Questionnaire (Up Next)​

We define exactly what the website needs to include—pages, functionality, and custom components.
This ensures nothing is missed and expectations are clearly set.

6. Official Work Scope Proposal​

All inputs are consolidated into a formal scope of work.
This includes deliverables, structure, and agreed-upon direction for execution.

7. Client Review & Approval​

Final review of the scope before development begins.
Any last adjustments are made here to ensure full confidence moving forward.

8. Ready to Start​

With everything approved, the project transitions into execution.
Design, development, and implementation begin based on the finalized plan.